Outperform Competitors

Investing in innovation strengthens your company during and post-crisis. 

Loughlin, Rob; Jeff Salazar; Shivam Srivastava; Scott Woodruff. (2020). Modern CPG product development calls for a new kind of product manager. McKinsey. Retrieved from https://www.mckinsey.com/business-functions/mckinsey-design/our-insights/modern-cpg-product-development-calls-for-a-new-kind-of-product-manager. 

Transformation

Having a clear aspiration helps your company transform.

Daschle, Amy. (2019). Set your cultural aspiration with these four steps. McKinsey. Retrieved from https://www.mckinsey.com/business-functions/organization/our-insights/the-organization-blog/set-your-cultural-aspiration-with-these-four-steps.

Premium

Improving price premiums and revenues. 

Whelan, Tensie; Carly Fink. (2016). The Comprehensive Case for Sustainability. Pp.7-8. Harvard Business Review. Retrieved from https://www.hbsp.harvard.edu/product/H037U0-PDF-ENG?Ntt=The%20Comprehensive%20Business%20Case%20for%20Sustainability.