Articles discussing how sport imparts important lessons that impact us as individuals and our businesses.
Harvard Business Review – Think Small in Olympic Sponsorship
Harvard Business Review – Scoring the London Olympics’ Performance
Irish Tech News – The Role of Sport in Helping Solve Global Crisis
Dialogue Review – The Olympics is a Brand-Building Champion
International Journal of Advertising 32, no. 2: 301- 317 – The Effectiveness of Image Congruence and the Moderating Effects of Sponsor Motive and Cheering Event Fit in Sponsorship
