Brand New View – John Davis


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The hummingbird effect is the phenomenon of how an experience in one area can create unexpected breakthroughs in a completely unrelated area.

Every career has a common thread. A portfolio of experiences, which may at first not seem connected, but layer upon each other, creating hummingbird breakthroughs big and small. 

There comes a time in every career, and for every business, we stop pursuing personal fodder and start looking for ways to impact and help the world. 

Spark a deeper curiosity for your business. As leaders, employees, and human beings, when we come together from our different backgrounds, insights, and happy accidents occur. 

We believe every business can become a force for good, and as business leaders, it is a responsibility and necessity.