Transforming
businesses to be a force for good.

John's engaging talks and dynamic workshops energize and inspire participants to move towards a more responsible future.

learn about john
+1.360.409.9580

Transform your organization by creating positive
value through addressing society’s most
pressing and urgent needs.

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Outperform competitors
by 30%

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Improve chances of transformation success
by 300%

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Improve price premium
and revenues by 20%

We retained Brand New View to help us develop specific customer strategies and tactics. Their unique approach to scenario planning and highly interactive workshops helped us achieve US$425 million in new business, well above our target expectations. Brand New View knows how to turn strategies into proven actions and results.
Vice PresidentHarris Corporation
John is very enthusiastic, passionate about his teaching and is also very articulate. The IBMers are top sales professionals. They come from Australia, ASEAN South Asia, India, China, Hong Kong, Taiwan, Korea and Japan. IBMers have high expectations and it is challenging to engage the whole class. His extraordinarily high feedback is indeed an achievement.
Asia Pacific Sales DirectorIBM
We worked with Brand New View on several programs, all of which have gone very well. They bring relentless creative energy and terrific organizational talents into every engagement
Kevin Johnson, Former NBA All-StarCEO, St. Hope Corporation
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Global Perspectives

Over 3.3 billion people are employed globally and the majority work in for-profit businesses. That translates to business having the single biggest footprint and most leverage to creative positive impact.

Award Winning Academic and Business Leader, and Best-Selling Author John Davis, has worked with leaders and organizations in over 40 countries to reimagine their business models.

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Gatherings

Greek: μαζί (mazí) - together.

Inspired by the deep and meaningful conversations that often flow around Greek dinner tables. John curates an intimate mastermind event that brings together industry experts for insightful discussions on how to positively 'impact'.

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What's Coming

John is working on two new books: one about what businesses worldwide must do to create a more sustainable and positive impact; another about the attributes and behaviors of top performers, based on years of work and research with leaders in over 40 countries.

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latest talks

Keynotes, Workshops & Webinars

New Book Available for Pre-Order!

john-davis-radical-business-book
“Businesses are more than products and profits. The best ones are a vital part of our social lives, well-being, and what lies in and beyond our happiness. With people worldwide seeking companies that do well by doing good, Radical Business is the new MBA, showing you what business in the 21st century must do to improve the world.”
Jenn LimCo-Founder, CEO and Chief Happiness Officer at Delivering Happiness; WSJ Best Selling Author of Beyond Happiness
“You need to read this book. It shows how to move a firm to be a force for good with captivating stories and insights that pop. Look, for example, for the five ambassadors you need to create a culture with energy and influence.”
David Aaker, Vice-Chair, Prophet Author of Aaker on Branding &

Jennifer Aaker, The General Atlantic Professor and Coulter Family Faculty Fellow Stanford Graduate School of Business Co-Author of Humor, Seriously

“If you want your company to survive the next few years, let alone thrive, then read Radical Business, John Davis’s new book. It will show what you need to do to make your business a force-for-good in a world seeking solutions to our toughest challenges, from the climate crisis, to social and economic injustice, to pandemics.”
Zach Nelson, Board Member of FreshworksFormer CEO of NetSuite
"How can organizations create meaningful, valuable transformations at a systematic level? John Davis introduces his readers to a new definition of being successful; to a world of endless ingenuity, motivated by values and innovation. More than that, his empowering step-by-step guide makes this world more than achievable. A must-read for those who aspire to lead with intelligence and with conscience.”
Sanyin Siang, Duke University professorAuthor of The Launch Book, and Thinkers50 #1 Executive Coach
"The world faces many challenges. John, through the use of clear rules and inspired examples, demonstrates how companies can navigate these problems and meet them head on. Even the most amorphous challenges can be addressed iteratively resulting in concrete change; laying the foundations of a future society we wish to live in. This is a timely and well thought piece necessary in our rapidly changing reality."
William Pazos, Founder and Managing PartnerAirCarbon Exchange
“Read John Davis’s new book, Radical Business. Why? Because the challenges in today’s world are compelling leaders and their companies to determine how they will contribute. Assuming that ‘business-as-usual’ will work is wrong because data shows that people worldwide expect companies to be more positively engaged with society, and that means they must transform. The question is how. John’s new book shows what companies and leaders must do to become a collective ‘force-for-good’ in a world craving solutions.”
Sharmla Chetty, CEO, Duke Corporate Education
“This is an important, book - a tour de force for good. Radical Business is a provocative and inspiring guide to leadership in the 21st century. A time in which the best companies must step up to their responsibility as stewards of social change or risk obsoletion. Yet, at this time of brutal uncertainty, the path to stakeholder value creation is complex and risky. With insights from a career in the front row of leadership, Davis charts a course for those leaders wanting to explore and embrace the challenges facing them. He inspires with examples of leaders who have energised their organisations to live up to their full potential whilst breaking down the formidable task ahead into an achievable..."
Tremaine du Preez, PhDDecision Scientist and author of Decide - The Science and Art of Choosing Wisely and Raising Thinkers
“John Davis delivers an inspired call to action showing us how business can succeed while also being a force for good. Through his rich use of metaphor and examples from around the world, readers will feel empowered to do the same within their organization. John is a welcomed and needed optimistic voice for the 2020s.”
Michael Netzley, Ph.D.CEO, Extend My Runway (Singapore)
“At this point in time, organizations are key activation engines for a viable, livable, desirable future. For this to be realized, requires a new kind of leadership, that draws on ‘softer’ capabilities-courage, empathy, and dare I say, love. John Davis generously charts a path for this future. One that’s grounded, no nonsense and full of actionable wisdom. The cost is high stakes: you may have to change your mindset and skill up. You may have to question assumptions. It may be uncomfortable or scary. However, failure to change are far higher stakes that can take us all down. This is our moment. Read this book if you lead or seek to lead.”
Renee Lertzman, PhDClimate psychologist and Founder, Project InsideOut
“As the world appears to continue to spin out of control, Davis’ new book offers hope.  Taking a values-based approach, the book presents a practical framework for leaders to reassess their organization’s contribution to the world, guiding conversations to bring about meaningful, measurable, and substantial change for humanity’s biggest problem - ourselves - whilst mobilising employee engagement, bottom-line impact, and societal good.”
Professor Dr Andrew SharmanManaging Partner, RMS Switzerland & Chairman of One Percent Safer
“With today's social unrest, unknown economic impacts and health crisis, it is a challenge for organizations to create societal value. To help companies navigate through this ever changing environment, John Davis wrote an excellent book, providing Boards & Executive teams with a guide on how to future proof their business, and realize the company’s dream. The book contains practical examples and inspiring insights from various thought leaders . It is empowering. A must read for those companies who do not just want to thrive in today’s and future world, but want to drive sustainable change and make an impact.”
Anouk De Blieck, Board Advisor, Non-Executive Director Elliot Scott HR, Senior Industry Advisor WhitewaterTX
“Radical Business courageously and justly directs companies to be fit for purpose in an age when we are learning that our long-held assumptions and criteria for success are no longer adequate.”
Adam Kingl, Adjunct Faculty, UCL School of Management and Hult International Business SchoolAuthor of Next Generation Leadership: How to Ensure Young Talent Will Thrive with Your Organization
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The Latest Podcast! 🎙️

"Businesses as a Force for Good"
- Stanford Pathfinders with Howard Wolf

"Making of a Leader" Leadership in Organizations
- The Brand Called You

Books & Articles

Find Out more
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Either write something worth reading or
do something worth writing.

Global
Experience

John knows how to help
business leaders create
meaningful and measurable
value. He has helped build, inspire
and run complex organizations as a
Fortune 500 leader (Nike, Informix,
Transamerica), entrepreneur, professor,
business school dean,
best-selling author and consultant.
We learn through stories, which
John shares through the
evidence-based examples of
people and organizations he has
studied, giving unfiltered
perspectives of the lessons they
teach. If you've worked with him
before, then you know he brings
a lot of energy, humor and, yes,
provocation and insight.
Whether big audiences or small,
he'll engage you (so you can't hide in row 67...).
Global conferences where he has
spoken include: TEDx (China),
World Knowledge Forum (Korea),
YPOs (Singapore), American
Marketing Association,
BrandFinance Annual Forum
(London), Global Brand Forum
(Hong Kong), Entrepreneurs
Organization (EO) Tokyo, IHG
Investors (Egypt.)