A collection of John’s insights from his articles, media interviews and keynote speeches helping leaders and organizations create measurable and meaningful impact.

© 2018 Brand New View, All Rights Reserved.

Measuring Marketing-

The 100+ Essential Metrics Every Marketer Needs

“Marketing often times is the key factor that differentiates a truly great company from a mediocre one. Marketing fundamentals and metrics are often misunderstood and misinterpreted. John's book provides a clear, straight forward methodology for calculating the value of marketing. The approach outlined in this book should lead to better decision making and ultimately enhanced bottom line results.”

-Cynthia Carroll, Global Business Leader, Former CEO of Anglo American

“John has delivered a comprehensive, end to end view of how to measure and create value.  His expertise and approach is increasingly critical for any business to remain competitive.”

-Thomas McCabe, Chief Country Officer-USA, DBS Bank

Highlights & Connections