A collection of John’s articles, media interviews and keynote speeches helping leaders and organizations

create measurable and meaningful impact.

TEDx Talkhttp://chuangxin.umiwi.com/2011/1102/45487.shtml
BBC TV InterviewHome_files/JohnDavisclip.wmv

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Measuring Marketing-

The 100+ Essential Metrics Every Marketer Needs


“Marketing often times is the key factor that differentiates a truly great company from a mediocre one. Marketing fundamentals and metrics are often misunderstood and misinterpreted. John's book provides a clear, straight forward methodology for calculating the value of marketing. The approach outlined in this book should lead to better decision making and ultimately enhanced bottom line results.”

-Cynthia Carroll, Global Business Leader, Former CEO of Anglo American


“John has delivered a comprehensive, end to end view of how to measure and create value.  His expertise and approach is increasingly critical for any business to remain competitive.”

Thomas McCabe, Chief Country Officer-USA, DBS Bank

Highlights & Connections

JOHN’S LATEST BOOK

SELECTED ARTICLES

JOHN’S BOOKS