John has travelled to over 43 countries so far in his career. An avid runner, he has logged more than 60,000 miles, running everywhere he has travelled. The hottest? Dubai when it was 48 degrees celsius. The coldest? -11 degrees celsius in Stowe, Vermont. His favorite? A place called Duck Cove, a family-owned retreat.


John is Regional Managing Director for Duke CE, Asia.  Previously, he was Dean-Global MBA & Masters of Global Business and Professor of Marketing at SP Jain School of Global Management; interim Department Head at the Lundquist College of Business, University of Oregon; Professor of Marketing and Chair of Marketing Communication at Emerson College; Professor of Marketing Practice at Singapore Management University (SMU), and was Director of SMU’s Centre for Marketing Excellence. Watch John’s interview with University of Oregon Media.


A former Fortune 500 executive, John led marketing teams for Nike, was Vice President of Marketing and Business Development within the Transamerica group of companies, and Vice of Marketing at Informix iSell. He also started two award winning companies: Northwest Resorts, a boutique resort firm; and Brand New View, a brand/strategy consultancy.

Global Author

John is a best selling author and has written ten acclaimed books on marketing and branding. He has also published articles in Harvard Business Review, Dialogue Review, and the International Journal of Advertising (peer-reviewed), and assorted business publications. Watch John’s Amazon.com interview.

Keynote Speaker

Spoken at major global conferences, including: TEDx, World Knowledge Forum, YPOs, American Marketing Association, BrandFinance Annual Forum, Global Brand Forum, Entrepreneurs Organization (EO). John is represented by Leading Authorities.

Media Interviews

Has been interviewed on major global TV, radio and print media, including: BBC, MSNBC, CNBC, ESPN, Bloomberg, The New York Times, NPR, ChannelNewsAsia, and many more.


Advises senior management at companies in Asia, Europe, North America, primarily in sports, brand strategy, software, higher education.


John and his family travel extensively through the U.S., Asia and Europe whenever possible. Their animal menagerie once included a horse, 2 ponies, 3 dogs, 4 cats, several birds and fish, but no kangaroos or honey badgers. He and his wife now have two dogs, a labradoodle named Milo, and a cavoodle named Ninja. Milo enjoys napping when he’s not busy resting, and Ninja enjoys interfering with Milo’s sleep. Their kids have added to this zoo: another labradoodle named Frankie (with the world’s longest eyebrows) and 2 cats: Dr. Potato Spaceman (don’t ask) and Shikari. John earned his degrees from Stanford University and Columbia University.


Award Winning 


  1. Best Professor of Marketing (Asia’s Best Business Schools)

  2. BAC Teaching Award (University of Oregon)

  3. Most Inspiring Teacher (Singapore Management University-SMU)

  4. Dean’s Teaching Honors (SMU)


  1. Brand New View was recognized by Fast Company’s Fast 50

  2. Received Transamerica’s ‘Presidential Award’

  3. Transamerica ‘Team of the Year’

  4. Boutique hotel company, Northwest Resorts, received critical acclaim from ‘Best Places to Stay’ and AAA

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